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Planting a Million Smiles

A new look at a greener avocado

What I love about PAMS is that it turns something as simple as a rescued avocado seed into a living lesson. Kids get to adopt and care for their own avocado tree While learning sustainable habits that last a lifetime.

Sweden
Reasons to Smile

Planting a Million Smiles

Together with local grocery stores, we collect unsellable avocados, rescue the seeds, recycle cardboard and plastic packaging, and compost food waste. Then we grow the seeds into young avocado trees for children in our community to adopt, care for, and learn from — one tree, one smile, one greener future at a time.

Where It Began

It started with Emelie’s curiosity about how a tiny seed could become a living tree.

From One Seed to Something Bigger

Emelie’s curiosity began with something simple: seeing what could grow from a tree seed. Collecting seeds, planting them, and watching them grow became a family experiment. Soon, seeds that would otherwise be discarded were being rescued from local businesses and grown into young trees. Those trees created an opportunity for children to adopt something living, care for it, and learn from the experience. As schools, families, businesses, and community partners became involved, one small idea grew into Planting a Million Smiles.

Why We Do It

Shape Tomorrow

The Future Is Shaped by What We Teach Our Children

The values children learn today become the choices they make tomorrow. We want them to grow up understanding that caring for people, community, and planet is part of their responsibility to the generations that follow.

Lead the Change

Change Needs People Willing to Lead

We believe leadership means showing what is possible through our own actions. By going first, taking responsibility, and making better choices visible, we give others—especially children—an example they can carry forward.

Stronger Together

Lasting Change Takes a Community

The challenges we face are bigger than any one person or organization. When children, families, schools, businesses, and neighbors work toward the same greater good, individual actions become collective impact.

Greener Future

Together We Can Shape a Better Future

Every seed rescued, every tree grown, every child involved, and every person who participates adds to something larger. Together, those actions can help create a greener future for our children, their children, and the planet they will inherit.

We want sustainability to be something children can touch, grow, and take part in—so the values our kids learn today help them become caring, responsible leaders who know their actions matter and can help shape a better world for everyone.

How We Do It

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Step 1 — Rescue

We rescue unsellable avocados, collect the seeds, recycle packaging, and compost food waste.

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Step 2 — Grow

We grow the seeds into young trees, add tracking as they move through the program, prepare them, and deliver them for adoption.

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Step 3 — Give

Children adopt a tree, care for nature, practice sustainability, and share the story.

Our Circular Impact Model

What your adoption unlocks

Living Tree Experience

Adopt it. Grow it. Learn from it. Lead the change.

Your tree’s journey is just beginning. Adopt it, care for it, follow its growth, learn from the experience, and turn what you discover into positive action.

  1. Get Your Tree

    Receive your PAMS tree and discover where it came from.

  2. Adopt Your Tree

    Make it yours and unlock its Living Tree Experience.

  3. Grow Your Tree

    Care for it, track its growth, add photos, and record milestones.

  4. Learn From It

    Explore nature, sustainability, and the story behind your living tree.

  5. Lead the Change

    Turn what you learn into action and inspire others to make sustainable choices.

Adopting our avocado tree was such a cool experience. My daughter loved naming it, and seeing how excited she got made the whole thing feel really special.

Sweden

Ready to start your tree’s journey?

Find the tracking label on your avocado tree, scan the QR code, or enter your adoption number below.